Pinterest has renamed its campaign objectives in Ads Manager to make ad setup clearer for advertisers. The update, announced September 8, 2026, replaces the previous 'Conversions' and 'Catalog Sales' objectives with 'Leads,' 'Sales,' and 'Consideration' in different contexts. Pinterest says advertisers will see no performance changes or ramp time differences, and existing campaigns remain editable until April 30, 2027.
Why this matters: If you advertise on Pinterest, this change simplifies how you choose a campaign goal, potentially reducing guesswork and improving campaign outcomes. For non-advertisers, it's a signal of Pinterest's broader push to attract small and medium businesses.
What exactly changed?
Pinterest updated the names of its campaign objectives to better align with advertiser language. The table below shows the mapping:
- Conversions → Leads (for non-transactional outcomes like signups) and Sales (for transactional outcomes like add-to-carts and checkouts).
- Catalog Sales → Sales in relevant contexts.
Pinterest also introduced a new objective called Consideration for mid-funnel goals like engagement and video views.
According to Pinterest, 'Leads campaigns drive non-transactional outcomes, such as signups and leads. Sales campaigns drive transactional outcomes, such as add-to-carts and checkouts.'
Does this affect your campaigns?
If you're currently running Pinterest ads, your existing campaigns will continue to work as before. Pinterest explicitly states that 'advertisers will not experience any performance changes as a result of these updates.' Ramp times remain the same, based on creative sources.
The only immediate impact is on new campaigns: you'll see the new objective names when setting up ads. For existing campaigns, you can edit them until April 30, 2027, after which they'll be archived. That gives you plenty of time to adjust.
Why the rename?
Pinterest's goal is to reduce confusion. The old names—'Conversions' and 'Catalog Sales'—were technical and didn't clearly map to business goals. The new names—'Leads,' 'Sales,' 'Consideration'—speak the language of business owners.
This is part of a broader industry trend: ad platforms are simplifying their interfaces to attract non-expert advertisers. Google and Meta have done similar things with performance max and simplified objectives.
What this means for your business
If you're a small or medium business owner using Pinterest to drive sales or leads, this change is good news. It makes campaign setup more intuitive, so you can spend less time figuring out the platform and more time on your business.
If you're not on Pinterest yet, this could be a nudge to try it—especially if you sell products or services that appeal to Pinterest's audience (e.g., home decor, fashion, DIY, recipes).
However, if you're a large advertiser with complex campaigns, the rename is cosmetic. Your strategy won't change, but you'll need to update internal documentation and retrain staff on the new terminology.
Bottom line
Pinterest's rename is a low-risk, high-clarity move. It doesn't change how ads perform, but it makes the platform more accessible. For most advertisers, the action is simple: review your current Pinterest campaigns and plan to update any that use the old objectives before the April 2027 deadline.
FAQ
No, your existing campaigns will continue to perform as before. You can edit them until April 30, 2027, after which they'll be archived. After that, you'll need to create new campaigns using the new objective names.
Pinterest renamed 'Conversions' and 'Catalog Sales' to 'Leads,' 'Sales,' and 'Consideration' in different contexts. 'Leads' drives signups and leads, 'Sales' drives add-to-carts and checkouts, and 'Consideration' targets mid-funnel engagement.
