58 signals published
Google Ads and Meta Ads changes, rising costs, and budget strategy for smaller advertisers.
The Paid Ads hub tracks Google Ads, Meta Ads, Microsoft Advertising, and TikTok Ads — platform changes, cost trends, and policy updates — with a focus on what smaller advertisers should do about them. When platforms change bidding rules or costs rise, we explain the impact on modest budgets, not enterprise ones.
TikTok ad budgets are low on paper, but the real cost is the ongoing video content most small businesses aren’t set up to produce. Here’s who it works for, who should skip it, and how it compares to Meta ads.
Most small businesses set up Google Ads conversion tracking wrong and don't realize it until they've wasted money. Learn the correct setup, what to check after going live, and how to fix tracking when it breaks.
A straight assessment of when Google Performance Max earns its place in a small business ad account and when it quietly wastes the budget. Covers the 30-conversion threshold, the $3,000 spend line, branded search cannibalization, and a pre-launch checklist.
LinkedIn ads charge $5–12 per click — three times more than Google or Meta. This article explains the customer lifetime value threshold that determines whether LinkedIn ads will ever be profitable for a small business, and the five questions to answer before you run your first campaign.
Clicks without conversions in paid advertising is almost never caused by the ad creative. It's caused by one of three structural problems: the wrong audience, a message-to-page mismatch, or a budget too small to generate meaningful data. This article walks through how to diagnose which issue you have before spending another month.
Sun BPO Solutions
We manage Google and Meta campaigns for small businesses that need every dollar to count. No vanity metrics — only leads and revenue.
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