Google Search Console Adds Social and Video Reports

What Changed: Google Now Reports Search Performance for Social Accounts

On July 7, 2026, Google announced that Search Console now supports "platform properties" for Instagram, TikTok, X, and YouTube. This means you can see how your social and video content performs in Google Search and Discover—clicks, impressions, CTR, and average position—directly in Search Console. It's the first time Google has reported search performance for properties you don't fully own.

Data can take up to 48 hours to appear, and the rollout is gradual over the coming weeks. The reports cover Google Search and Discover only, not on-platform reach, so they complement your native analytics.

Analysis: Strategic Consequences for Your Business

This move signals that Google treats social and video content as rankable search surfaces. Your Instagram Reel or TikTok video can now compete for visibility alongside your website pages. For businesses, this means social content strategy must incorporate search intent—not just engagement metrics.

You can now identify which formats and topics earn search visibility, then double down on what works. The Achievements report tracks milestones like total clicks from Search in the last 28 days, giving you a clear growth signal.

However, this is a first-party data play by Google. It reduces reliance on third-party analytics tools and strengthens Google's ecosystem. If you've been using tools like Semrush or others for cross-platform performance, you'll now have a native source—but only for Google surfaces.

Bottom Line: Impact for Executives

For business owners and marketers, the immediate action is to verify your social accounts in Search Console now so data starts collecting. Then, review the Performance and Insights reports weekly to see which content drives search traffic. Treat social posts as rankable assets: optimize titles, descriptions, and hashtags with keywords your audience searches for.

If you don't have a strong social presence, this may not be urgent—but it's a signal that social SEO is becoming measurable. Ignoring it means missing a free channel for organic visibility.

Source: Semrush Blog